When you're looking to create embroidery with serious texture, bold depth, and visual impact, chenille embroidery is the go to technique.
We use chenille to help brands stand out especially for applications that call for retro charm, athletic flair, or a luxury finish.
From varsity jackets to high end branding, chenille embroidery is a classic technique that’s made a serious comeback and for good reason.
What Is Chenille Embroidery?
Chenille embroidery creates a plush, textured surface by using thick chenille yarns to form looped or piled stitches. These stitches result in a soft, velvety texture almost carpet like giving designs a tactile, three-dimensional look.
You’ll recognise chenille embroidery from vintage letterman jackets, high end fashion logos, and bold monogrammed patches. With its unique finish and standout style, it adds a level of luxury and nostalgia that flat embroidery simply can’t match.
The Chenille Process at a Glance
Here’s how we achieve that signature chenille effect:
1. Materials and Equipment
Chenille Yarn – The star of the show. This thick, fuzzy yarn creates the raised, plush texture.
Heavyweight Fabric – We use sturdy materials like felt or wool-blends to support the dense stitching.
Chenille Embroidery Machines – Industrial machines (like our multi-head models) with looping and chain stitch capabilities create consistent pile heights and detailed shapes.
Specialist Needles – Designed to work with thicker yarns without damaging fabric or compromising stitch clarity.
2. Stitch Types We Use
Loop Stitch – Forms uncut loops that give a soft, raised texture. Great for background fill or subtle depth.
Moss Stitch – A variation of the loop stitch, producing a dense, “mossy” surface. This is often used for the iconic chenille lettering seen on varsity jackets.
Chain Stitch – A strong, textured stitch often used to outline and define chenille shapes or to mix with flat embroidery for contrast.
3. Step-by-Step Process
Design Digitising
Every chenille project starts with specialised digitising, built specifically for loop or chain stitches—very different from standard embroidery files.
Fabric Prep
The backing fabric is hooped tightly to support the heavy yarn, ensuring precise stitching.
Stitching Begins
The machine embroiders using thick chenille yarn in a continuous motion, forming loops and patterns based on your design.
Cutting & Finishing
In some designs, loops are cut post-stitching to create a “pile” effect. Others are left looped for softness and volume.
Secure & Clean
Final touches include trimming excess yarn and securing stitches to ensure durability.
Where Chenille Works Best
Chenille embroidery is all about bold texture and visual impact, making it perfect for:
Varsity & Sportswear – Ideal for letters, team logos, and mascot patches on jackets and hoodies.
Fashion Branding – Adds luxury appeal to high end garments, outerwear, and custom merch.
Streetwear & Custom Apparel – Perfect for eye catching, nostalgic styles with a premium twist.
Corporate & Club Logos – Great for jackets, caps, and uniform embellishments that demand attention.
Why PrintLab Uses Chenille Embroidery
we use chenille embroidery because it adds depth and character like no other embroidery style.
We’ve invested in professional chenille embroidery equipment and partnered with premium thread suppliers like Madeira to ensure every piece delivers on style and durability.
With chenille, you get:
A bold, raised texture that stands out
High stitch count for luxury branding
Long-lasting results, even on heavier fabrics
A stylish, retro-inspired finish that’s making waves in modern fashion
📞 Want to elevate your branding with chenille embroidery?
Give us a call on 023 9257 1900 to learn how we can help bring your designs to life with texture, colour, and bold customisation.
