Branded Workwear: Should You Go with Embroidery or Printing?

Custom workwear is one of the simplest and most effective ways to elevate your brand. It strengthens your company image, boosts team morale, and helps you stand out — whether you’re on-site or meeting clients. If you’ve already made the move to personalised uniforms instead of unbranded basics, the next big choice is how to apply your logo: embroidery or printing?

Both methods have their advantages. Some offer better durability, others shine when it comes to colour and detail. Truth is, there’s no one-size-fits-all solution — it all comes down to your garments, your budget, and how you want your brand to be seen.

In this guide, we break down the difference between embroidery and printing to help you choose the best fit for your workwear needs.

What Is Embroidery?

Embroidery involves stitching your logo or design directly into the fabric using thread. It’s known for its professional look, durability, and resistance to wear and tear. Embroidered branding works especially well on structured and thicker items like:

• Polo shirts
• Jackets
• Fleeces
• Softshells
• Headwear

At Print Lab, we use professional embroidery machines to deliver crisp, high-quality finishes that stand the test of time. While the stitching process can temporarily leave behind some framing marks, they’re easy to remove — leaving behind a sharp, lasting result.

What Is Printing?

Printing applies your logo to fabric using techniques such as heat transfer, vinyl, or screen printing. It’s ideal for creating bold, colourful designs — especially on lighter-weight garments like:

• T-shirts
• Hi-vis vests
• Hoodies
• Promotional wear
  

If your logo involves lots of colour or intricate detail, printing might be the better route. It’s also typically more cost-effective for bulk orders, making it a great choice for large teams or promotional campaigns.

Embroidery vs Printing: The Key Differences

It’s worth noting that embroidery doesn’t perform well on garments under 175gsm in weight, as it may distort the fabric. This is an important consideration when deciding on branding methods.

Choosing the Right Method for Your Business

Here’s what to think about when choosing between embroidery and printing:

• Your Industry: If your team is in front of clients or needs a sharp, uniform look (e.g. trade professionals, office staff), embroidery adds that premium touch. For one-off events, marketing giveaways, or high-turnover teams, printed workwear often makes more sense.
  
  
• Garment Type: Heavyweight garments like polos and jackets are ideal for embroidery. Printing works best on lighter, flexible clothing such as tees and hi-vis.
  
  
• Budget & Volume: Embroidery may have a higher unit cost, especially for small orders. Printing offers better value for large batches and promotional campaigns.
  
  
• Logo Design: Complex, colourful, or gradient-based logos tend to print better. Embroidery suits simpler artwork — too much detail may be lost in the stitch.
  
  

Pros and Cons at a Glance

Embroidery Pros:
✔ Extremely durable
✔ Professional finish
✔ Perfect for thick garments

Embroidery Cons:
✘ Higher cost per item
✘ Less suited for complex artwork
✘ Limited colour blending

Printing Pros:
✔ Cost-effective in bulk
✔ Great for detailed, colourful designs
✔ Ideal for lighter garments

Printing Cons:
✘ May fade or crack over time
✘ Less tactile, premium feel
✘ Less durable with frequent washing

Garment Guide: What to Use and Where

Here’s a quick reference to help match your garments with the best branding method:

• Embroidery: Polos, softshells, fleeces, hoodies, beanies
  
• Printing: T-shirts, hi-vis clothing, promotional tops, lightweight hoodies
  
  

If your item is worn and washed often, like a daily-use polo shirt, embroidery can offer better long-term value. For more casual or short-term items, printing will keep your team looking sharp without blowing the budget.

Final Thoughts: What’s Right for You?

So… embroidery or print? The best choice depends on the impression you want to make, your budget, and the type of garments you’re branding.

• Choose embroidery for a polished, long-lasting finish that elevates your brand.
  
  
• Choose printing if you need vibrant, flexible, and cost-effective solutions — especially for large runs or colourful artwork.
  
  

Still unsure? Why not do both — many businesses combine embroidery and printing across different garments in the same uniform range.

Need advice on branding your team’s workwear?

We’re here to help. Contact us today for a quote or expert advice for embroidered or printed clothing on 023 9257 1900.