Looking for a way to stand out from your competitors? Custom-branded workwear could be the answer. Beyond improving your team’s appearance, personalised uniforms build trust with customers, strengthen your brand identity, and boost staff morale.
Why Branded Workwear Works
Branded clothing sends a clear message: your business is professional, reliable, and detail-oriented. It helps customers instantly identify your team members and creates a sense of unity across your staff.
If you're a small or medium-sized business, investing in customised uniforms is a smart move. First impressions matter, and branded workwear shows you take pride in your appearance and the quality of your service.
What Is Workwear Branding?
Workwear branding involves adding custom elements to your uniforms such as your company logo, colours, or slogan. It can be as simple as a printed T-shirt or as refined as embroidered logos on softshell jackets and polos.
At Print Lab, we offer a wide range of personalisation options, including high-quality embroidery and various garment printing methods. Whether you’re dressing a trade team, hospitality staff, or corporate employees, we tailor uniforms to suit your industry and brand.
The Benefits of Branded Uniforms
- Professional Look – Consistent, branded uniforms help build instant trust and reflect the quality of your services.
- Team Unity & Morale – Matching workwear creates a sense of belonging, boosting pride and cooperation among staff.
- Mobile Marketing – Every time your team steps out in uniform, they’re promoting your brand — from job sites to meetings to travel.
- Easy Identification – Branded clothing makes it simple for customers to recognise your team, improving overall service and communication.
Popular Workwear Items to Brand
We offer branding on a wide selection of garments to suit all industries:
- Polo Shirts – Ideal for embroidery and perfect for trade or retail staff.
- Hi-Vis Vests & Jackets – Essential for safety and visibility, with plenty of branding space.
- Softshell Jackets & Fleeces – Durable and weather-appropriate with a professional finish.
-
T-Shirts & Hoodies – Comfortable and breathable, suitable for print or embroidery.
-
Aprons – Common in hospitality and care sectors, with space for front-facing branding.
- Caps & Beanies – Great for promotional use or outdoor teams; embroidery sits cleanly on the front.
Need help selecting the right items? We’ll guide you through fabric options and logo placement for the best results.
Choosing the Right Look for Your Brand
To get the most from your branded clothing:
1. Choose colours that match your branding
2. Make sure your logo contrasts well for visibility
3. Pick branding locations that catch the eye, such as the left chest, sleeves, or back
4. Use materials that hold customisation well, like poly-cotton blends or softshell
Want advice on combining style with practicality? Just ask, we’ve helped hundreds of businesses find the perfect fit.
Safety and Compliance Considerations
Safety comes first. When branding workwear:
- Ensure hi-vis garments still meet EN ISO 20471 standards
- Use correct branding techniques on PPE or flame-retardant items
- Make sure all garments remain compliant with your industry’s legal and insurance standards
At Print Lab, we understand how to customise clothing without compromising on protection or safety compliance.
Mistakes to Avoid
Avoid these common pitfalls when branding workwear, don’t choose cheap garments just to cut costs, invest in durable, quality items that last. Avoid oversized logos that look unprofessional, aim for subtle, smart branding. Involve your team and make sure the clothing is comfortable and practical for daily wear.
Workwear Branding FAQs
Is branded workwear tax-deductible?
Yes, branded uniforms are typically considered a business expense. Always check with your accountant to confirm.
How long does embroidery last?
With proper care, embroidered logos can last for years, even with regular washing and daily wear.
Can I brand hi-vis or PPE clothing?
Yes, but it’s important to follow regulations. We’ll guide you on how to brand safely and compliantly.
What’s the minimum order?
We cater to both small runs and bulk orders, just let us know what you need.
Can I reuse the same design across different garments?
Absolutely. We recommend keeping your branding consistent across polos, jackets, caps, and more for maximum impact.
Final Thoughts
Branded workwear is more than just a uniform, it’s a walking billboard, a team-builder, and a trust-builder. Whether you’re outfitting a small crew or a large workforce, Print Lab is here to help you look sharp, stay compliant, and represent your brand with confidence.
Ready to upgrade your workwear? Call us today on 023 9257 1900 to speak to our team or arrange samples.
